A site called
PSprices
has been tracking prices on Sony's digital game store and noticed something unusual: some games were being offered at
different prices
to different users. What's more, those offers are tracked in the PlayStation API with experiment identifiers like IPT_PILOT and IPT_OPR_TESTING.
Dynamic
pricing
is nothing new and is used across a number of industries. But it's often
met
with
backlash
and isn't typically found in online game stores. According to
PSprices
, Sony is running A/B testing on prices for over 150 games in 68 regions, though the US doesn't currently appear to be part of the experiment. For now, at least, Sony i …
Read the full story at The Verge.
— Source: The Verge (https://www.theverge.com/games/891085/sony-dynamic-pricing-playstation-games)